020 8050 5882 · hello@ppc-specialists.com
Profitable Google Ads & Microsoft Ads, run by senior specialists who only do PPC. Every pound tracked to revenue — not vanity clicks.
Founders and marketing teams across six sectors trust us with their ad budgets — and their growth targets.
40+ UK accounts since '22
Paid search is the most expensive shortcut in marketing — and the fastest way to grow when it's run properly. We engineer every campaign around high-intent buyers, real conversion tracking and a cost-per-acquisition you can actually scale.
No social posting, no logo design, no distractions. Seven paid disciplines, all pointed at one outcome: more revenue per pound of ad spend.
The highest-intent channel there is. We win the right auctions — exact and phrase keywords, ruthless negatives, smart bidding tuned to conversions, not clicks.
The channel most agencies ignore. Cheaper clicks, an older and more affluent audience, and far less competition — imported from Google, then refined for Microsoft's own quirks.
Where retail revenue lives. Merchant Center and feed optimisation, structured PMax asset groups and audience signals — so Google spends your budget where it actually returns.
Demand capture and demand creation. In-stream, in-feed and Shorts campaigns that build the brand at the top of the funnel and feed your remarketing pools for cheap.
The cheapest conversions you'll ever buy. Dynamic remarketing and RLSA that bring back the 97% who didn't convert first time — at a fraction of the cost of cold traffic.
Social-style reach inside Google's network. Demand Gen across YouTube, Discover and Gmail — visual, intent-aware campaigns that find buyers before they search.
The other half of PPC nobody owns. Conversion tracking done properly, page-speed fixes and offer testing — so the clicks you pay for actually turn into customers.
Book a free PPC audit. We'll show you exactly where your budget is being wasted — and what it's worth to fix it.
Book the auditBroad keywords with no negatives. Conversions that aren't even tracked. Smart bidding aimed at the wrong goal. We start every engagement by finding the leaks — then we close them.
Search alone only captures the people already looking. We run the whole funnel — building demand, capturing intent and bringing buyers back — across the platforms where they actually spend their time.
We call it the Profit Loop — audit, forecast, build, scale, then repeat. No black-box management, no mystery invoices: you'll know what we're spending, why it's working, and what it returned, every single month.
A full account and tracking audit. We find every pound of wasted spend, every broken conversion and every competitor outbidding you.
A prioritised 90-day plan with budgets, target CPA and ROAS, and a forecast — so you see the expected return before any spend changes.
New campaigns, clean structure, tight negatives and proper tracking — built in your own accounts and launched in focused sprints.
We cut what wastes, double down on what returns, and scale spend only as fast as the numbers allow — reported straight from the ad platforms.
Wherever you are, the goal's the same — more revenue per pound of ad spend. We scope the right level of support for your stage, and grow it only as fast as the numbers allow.
Launching paid for the first time? We build clean, properly tracked campaigns from scratch — so your first pounds go to real buyers, not guesswork.
Spending well but plateauing? We cut the wasted spend, add the channels you're missing, and push budget only as fast as the return allows.
Big budgets, large catalogues, multiple markets? Senior hands on structure, feeds and attribution — every pound reported straight from the platforms.
Pulled straight from Google Ads, Microsoft Advertising and client CRMs. Client names withheld by request — sectors and numbers are real.
Not screenshots of someone else's success. Live Google Ads and Microsoft Advertising exports from real UK client accounts — anonymised by sector at their request.
"They cut our wasted spend in the first month and doubled our return by month three. We're now spending three times the budget — profitably — because the numbers finally add up."
"Finally an agency that tracks to actual pipeline, not clicks. Our cost per demo halved and they added Microsoft Ads we'd never even tried."
"Phone-call tracking changed everything. We can see which keywords book jobs — and they scaled spend without the cost per lead creeping up."
Management fees are separate from your ad spend, and your accounts are always your own. Need a one-off audit before committing? We'll do that too.
For businesses that need one or two channels run properly. Google Ads and/or Microsoft Ads, optimised every week with monthly reporting.
The whole paid stack, run for profit. Search, Shopping, Performance Max, Display, YouTube and Demand Gen — plus conversion tracking and landing-page CRO.
Want a clear diagnosis before committing? A deep account, tracking and competitor audit with a wasted-spend report and 90-day plan — yours to keep.
No signup to run. Built and maintained by our parent agency, so every check is the one we use on client work.
Most UK PPC retainers start from around £150/month for management, separate from your ad spend, and scale with budget and complexity. We always recommend the smallest engagement that can move your numbers — and you'll see a clear scope before you commit to anything.
Paid search drives traffic from day one, but it takes 4–8 weeks for smart bidding to learn and for us to cut the wasted spend. Most accounts see CPA fall and ROAS climb meaningfully within the first 90 days.
Yes — we're certified across both. Microsoft (Bing) Ads is often overlooked and regularly delivers cheaper clicks and an older, higher-converting audience. We import from Google, then refine for Microsoft's own quirks, wherever the numbers justify it.
You do — always. We build campaigns in your own Google Ads and Microsoft Ads accounts. If we ever part ways, the accounts, data and history stay with you. No hostage-taking.
There's no minimum spend. We'd usually recommend starting from around £600–700/month in ad spend — enough for smart bidding to gather data and for us to move the numbers — but we'll work to whatever makes sense for you, and we'll tell you honestly if a one-off audit and setup is the smarter first step.
Yes. We don't do social posting, web design or SEO on the side. PPC is all we do — which is exactly why we're good at it.
Book a free PPC audit and we'll show you exactly where your Google Ads and Microsoft Ads spend is being wasted — and what it's worth to fix it. No obligation.