020 8050 5882 · hello@ppc-specialists.com
Microsoft Advertising reaches an older, more affluent, work-device audience with far fewer bidders and noticeably cheaper clicks. We import your best Google campaigns, refine them for Microsoft's own quirks, and add targeting Google simply cannot offer.
Most advertisers pour everything into Google and never open a Microsoft account. That is exactly why it works. With a fraction of the competition, the same keyword often costs noticeably less per click, and the audience skews older, higher-earning and more likely to be searching on a work device during business hours.
For B2B, finance, professional services and considered purchases, that audience can convert at least as well as Google, sometimes better, at a lower cost. It is rarely a replacement for Google. It is a way to buy extra profitable volume that your competitors have left on the table.
We import your strongest Google campaigns, then rework them for Microsoft's own match types, bidding and reporting rather than leaving a lazy copy to underperform.
Microsoft is the only search platform that lets you layer LinkedIn company, industry and job-function targeting onto search ads. For B2B, that precision is hard to match anywhere else.
We extend reach through the Microsoft Audience Network and run Microsoft Shopping for retailers, so your feed works on Bing as well as Google without doubling your effort.
For many advertisers, yes. Microsoft holds a meaningful share of UK desktop search, and because so few businesses bother with it, clicks are usually cheaper and the audience is often more valuable. It works best as a profitable add-on to Google rather than a replacement.
We import them as a starting point, then refine. A straight copy ignores Microsoft's different match-type behaviour, bidding and audience, so we rebuild the parts that matter and add LinkedIn targeting where it helps.
They are the same platform. Bing Ads was renamed Microsoft Advertising, and it now covers Bing, Yahoo, DuckDuckGo, AOL and the Microsoft Audience Network, not only Bing search.
You control the spend and can start small. Many clients ring-fence a modest budget to test Microsoft alongside Google, then scale it once the numbers prove out.
Book a free PPC audit and we'll show you whether Microsoft Ads can add profitable volume to your paid media, and how much it might be worth. No obligation.